Evidence
What the evidence shows
The Ordinary's niacinamide serum became famous because it offers a high concentration (10%) at a very affordable price point. But niacinamide itself is a standard skincare ingredient found in countless products from drugstore to luxury brands.
Use this section to decide
Does this advice apply to me?
Find the concern or goal closest to yours, then use the fit signal to decide how much weight to give this guide.If your goal is
Niacinamide isUse caution- Fit signal
- Limited evidence
An ingredient
If your goal is
The Ordinary isUse caution- Fit signal
- Limited evidence
A brand
If your goal is
Popular productUsually relevant- Fit signal
- Often useful
Niacinamide 10% + Zinc 1%
If your goal is
Other brandsUse caution- Fit signal
- Limited evidence
CeraVe, Paula's Choice, etc.
Practical use
How to use it
Decide if you want the ingredient or the brand
If you want niacinamide, you can find it in many products. If you specifically want The Ordinary's version, that's a specific product choice.
Compare options
Consider different brands, concentrations, formulations, and price points to find what works best for your skin and budget.
Choose based on your needs
The Ordinary's version is great for oil control and pores, but you might prefer a different formulation if you have dry skin or want additional benefits.
Safety
Side effects and cautions
- Thinking niacinamide is a brand
Niacinamide is the ingredient. Many brands make products with it, including The Ordinary.
- Assuming The Ordinary is the only good niacinamide product
Many brands make excellent niacinamide products. The Ordinary's is just one of many.
- Using "niacinamide" and "The Ordinary" interchangeably
This can confuse conversations about skincare. Be clear about whether you're referring to the ingredient or the brand.
Fit
Who should be careful
- Those looking for a specific product recommendation
Worth noting
Small details that can change the answer
- Ingredient. Niacinamide is the ingredient - a form of vitamin B3.
- Brand. The Ordinary is one of many brands that makes niacinamide products.
- Popularity. The Ordinary's version is popular due to its price and concentration.
- Availability. Niacinamide is available in countless products from many brands.
Niacinamide is an ingredient, not a brand.
The Ordinary is a brand that makes a popular niacinamide serum.
Many other brands also make niacinamide products.
The Ordinary's version is popular for its high concentration and low price.
Choose the product that fits your skin needs and budget, not just the brand name.
Definition
What is niacinamide?
Niacinamide is a form of vitamin B3 that's widely used in skincare. It's a multi-functional ingredient that supports the skin barrier, regulates oil production, reduces inflammation, and helps with hyperpigmentation. It's one of the most researched and trusted skincare ingredients available.
- Found in hundreds of skincare products from dozens of brands
- Works at concentrations from 2% to 10% and higher
- Suitable for most skin types
- Known for its versatility and compatibility with other ingredients
Explanation
What is The Ordinary's niacinamide product?
The Ordinary's Niacinamide 10% + Zinc 1% is a serum that combines vitamin B3 with zinc PCA. The 10% concentration is relatively high compared to many other products, and the zinc adds oil-regulating benefits. The product is water-based, minimal, and affordable. It's become iconic not because it's the only niacinamide product, but because it makes a high concentration accessible at a low price.
Benefits
Why The Ordinary's version is so popular
The Ordinary's niacinamide serum gained a cult following for several reasons:
- 10% concentration is higher than most products on the market
- Very affordable price point (typically under $10)
- Minimal formulation with no unnecessary fillers
- Highly effective for oil control and pore appearance
- Transparent about ingredient percentages and formulation
Niacinamide from The Ordinary vs. other brands
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Questions
Frequently asked questions
Is The Ordinary the only brand that makes niacinamide?
No, almost every skincare brand has some product containing niacinamide.
What concentration does The Ordinary use?
The Ordinary's niacinamide serum contains 10% niacinamide plus 1% zinc.
Is The Ordinary's niacinamide the best?
It's excellent for many people, but "best" depends on your skin type and needs. Some people find 10% too strong.
Can I find niacinamide in other products?
Yes, niacinamide is widely available in moisturizers, serums, toners, and cleansers from many brands.
