Ingredients & Branding

Is Niacinamide The Ordinary?

The Ordinary has become so synonymous with niacinamide that some people assume it's the same thing. It's not. Niacinamide is the ingredient; The Ordinary is just one of many brands that make it famous.

If you've spent any time on skincare forums, you've seen it: "I bought The Ordinary Niacinamide" or "Should I try the niacinamide from The Ordinary?"

Some people talk about the ingredient and the brand like they're the same thing.

So is niacinamide The Ordinary - or is the relationship more complicated?

Niacinamide is like flour; The Ordinary is one bakery that makes bread with it. Many bakeries use flour. The Ordinary just happens to make a very famous loaf.

Quick answerNo, niacinamide is not The Ordinary.

Medically reviewed by Dermatology reviewer · Updated Jul 18, 2026 · 5 min read

The Ordinary niacinamide serum bottle alongside ingredient name
Niacinamide IsA vitamin B3 ingredient
The Ordinary IsA skincare brand
The Ordinary ProductNiacinamide 10% + Zinc 1%
Other BrandsPaula's Choice, CeraVe, La Roche-Posay, and many others
Key DistinctionIngredient vs. brand

Key answer

No

Niacinamide is an ingredient; The Ordinary is a brand. They're related but not the same thing.

Evidence
Strong - No - ingredient vs. brand
Best for
Anyone confused about skincare ingredient and brand names
Limitation
Those looking for a specific product recommendation

Short version

Story in brief

The Ordinary, launched in 2016, disrupted the skincare industry by offering effective ingredients at remarkably low prices. Their Niacinamide 10% + Zinc 1% serum quickly became one of their bestselling products, making the ingredient more accessible to a wider audience.

This success led to niacinamide becoming strongly associated with The Ordinary in many people's minds. However, niacinamide is a standard ingredient in skincare, used by almost every brand in some capacity, from CeraVe and Cetaphil to Paula's Choice and La Roche-Posay.

The Ordinary's version stands out for its high concentration and minimal formulation. But the ingredient itself is widely available across the skincare market.

Mental model

Visual explanation

Evidence

What the evidence shows

The Ordinary's niacinamide serum became famous because it offers a high concentration (10%) at a very affordable price point. But niacinamide itself is a standard skincare ingredient found in countless products from drugstore to luxury brands.

Use this section to decide

Does this advice apply to me?

Find the concern or goal closest to yours, then use the fit signal to decide how much weight to give this guide.
Strong fit means the advice is central to that goal.Depends means formula, tolerance, or context matters more.Use caution means do not treat it as the main answer.
  • If your goal is

    Niacinamide isUse caution
    Fit signal
    Limited evidence

    An ingredient

  • If your goal is

    The Ordinary isUse caution
    Fit signal
    Limited evidence

    A brand

  • If your goal is

    Popular productUsually relevant
    Fit signal
    Often useful

    Niacinamide 10% + Zinc 1%

  • If your goal is

    Other brandsUse caution
    Fit signal
    Limited evidence

    CeraVe, Paula's Choice, etc.

Practical use

How to use it

  1. Decide if you want the ingredient or the brand

    If you want niacinamide, you can find it in many products. If you specifically want The Ordinary's version, that's a specific product choice.

  2. Compare options

    Consider different brands, concentrations, formulations, and price points to find what works best for your skin and budget.

  3. Choose based on your needs

    The Ordinary's version is great for oil control and pores, but you might prefer a different formulation if you have dry skin or want additional benefits.

Safety

Side effects and cautions

  • Thinking niacinamide is a brand

    Niacinamide is the ingredient. Many brands make products with it, including The Ordinary.

  • Assuming The Ordinary is the only good niacinamide product

    Many brands make excellent niacinamide products. The Ordinary's is just one of many.

  • Using "niacinamide" and "The Ordinary" interchangeably

    This can confuse conversations about skincare. Be clear about whether you're referring to the ingredient or the brand.

Fit

Who should be careful

  • Those looking for a specific product recommendation

Worth noting

Small details that can change the answer

  • Ingredient. Niacinamide is the ingredient - a form of vitamin B3.
  • Brand. The Ordinary is one of many brands that makes niacinamide products.
  • Popularity. The Ordinary's version is popular due to its price and concentration.
  • Availability. Niacinamide is available in countless products from many brands.

Niacinamide is an ingredient, not a brand.

The Ordinary is a brand that makes a popular niacinamide serum.

Many other brands also make niacinamide products.

The Ordinary's version is popular for its high concentration and low price.

Choose the product that fits your skin needs and budget, not just the brand name.

Definition

What is niacinamide?

Niacinamide is a form of vitamin B3 that's widely used in skincare. It's a multi-functional ingredient that supports the skin barrier, regulates oil production, reduces inflammation, and helps with hyperpigmentation. It's one of the most researched and trusted skincare ingredients available.

  • Found in hundreds of skincare products from dozens of brands
  • Works at concentrations from 2% to 10% and higher
  • Suitable for most skin types
  • Known for its versatility and compatibility with other ingredients

Explanation

What is The Ordinary's niacinamide product?

The Ordinary's Niacinamide 10% + Zinc 1% is a serum that combines vitamin B3 with zinc PCA. The 10% concentration is relatively high compared to many other products, and the zinc adds oil-regulating benefits. The product is water-based, minimal, and affordable. It's become iconic not because it's the only niacinamide product, but because it makes a high concentration accessible at a low price.

Benefits

Why The Ordinary's version is so popular

The Ordinary's niacinamide serum gained a cult following for several reasons:

  • 10% concentration is higher than most products on the market
  • Very affordable price point (typically under $10)
  • Minimal formulation with no unnecessary fillers
  • Highly effective for oil control and pore appearance
  • Transparent about ingredient percentages and formulation

Niacinamide from The Ordinary vs. other brands

Factor

Questions

Frequently asked questions

Is The Ordinary the only brand that makes niacinamide?

No, almost every skincare brand has some product containing niacinamide.

What concentration does The Ordinary use?

The Ordinary's niacinamide serum contains 10% niacinamide plus 1% zinc.

Is The Ordinary's niacinamide the best?

It's excellent for many people, but "best" depends on your skin type and needs. Some people find 10% too strong.

Can I find niacinamide in other products?

Yes, niacinamide is widely available in moisturizers, serums, toners, and cleansers from many brands.