Product literacy

Read the bottle before you believe the claim

INCI lists, fragrance-free vs unscented, and other pack words that actually change what you buy.

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GuidesStart with the pack

Short reads for the moment you are holding a bottle and are not sure what the words mean.

7 min read

How to Read a Skincare Ingredient Label

A skincare ingredient list is not a marketing paragraph. It is a legally ordered inventory β€” usually highest concentration first β€” and it is often the only honest part of the pack.

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3 min read

What Does Fragrance-Free Mean?

Fragrance-free should mean the formula has no added perfume. Unscented is different: a product can still contain masking fragrance so it smells like β€œnothing.” The INCI list is the check.

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4 min read

What Does Non-Comedogenic Mean?

Non-comedogenic means a brand is claiming the formula is less likely to clog pores. It is not a legally standardized test, and it is not a promise you will not break out.

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