Product Comparison

Derma Co vs. Plum Niacinamide Serum: Which Is Best?

Two popular niacinamide serums from Indian brands, both with 10% concentrations. But are they the same? And is 10% even the right choice? Here's the full comparison.

Quick answerBetween Derma Co and Plum niacinamide serums, the better choice depends on your skin type.

Medically reviewed by Skin Editorial Team ยท Updated Jul 18, 2026 ยท 5 min read

Derma Co and Plum niacinamide serums side by side
Both Products10% niacinamide
Derma Co KeyZinc PCA, HA, Cica
Plum KeyRice water, HA, Ceramides
Concentration Note10% may be high for some
Best ForVaries by skin type

Key answer

Both good - choice depends on skin type

Derma Co is better for oily, acne-prone skin with its zinc and cica formulation. Plum is better for dry or combination skin with its rice water and ceramides.

Evidence
Moderate - Both good - choice depends on skin type
Best for
Anyone choosing between these two popular serums
Limitation
Those sensitive to 10% niacinamide - consider lower concentration

Short version

Story in brief

The Derma Co and Plum niacinamide serums are both 10% formulations, which places them in the high-concentration category. The key difference lies in their supporting ingredients and their intended skin type focus.

Derma Co's serum includes zinc PCA, which has oil-regulating and anti-inflammatory properties, making it better suited to oily and acne-prone skin. It also contains cica (Centella asiatica) for soothing and hyaluronic acid for hydration.

Plum's serum includes rice water, which is rich in vitamins and minerals and has a brightening effect, and ceramides, which support the barrier. This makes it better suited to dry or combination skin that needs barrier support and hydration alongside the niacinamide.

Mental model

Visual explanation

Evidence

What the evidence shows

Both serums are well-formulated, but the "better" one depends entirely on your skin type. Derma Co leans toward oil-control, Plum leans toward hydration and barrier support.

Use this section to decide

Does this advice apply to me?

Find the concern or goal closest to yours, then use the fit signal to decide how much weight to give this guide.
Strong fit means the advice is central to that goal.Depends means formula, tolerance, or context matters more.Use caution means do not treat it as the main answer.
  • If your goal is

    Derma Co best forUsually relevant
    Fit signal
    Often useful

    Oily, acne-prone

  • If your goal is

    Plum best forUsually relevant
    Fit signal
    Often useful

    Dry, combination

  • If your goal is

    ConcentrationDepends
    Fit signal
    Possible fit

    Both 10%

  • If your goal is

    Key differenceUse caution
    Fit signal
    Limited evidence

    Zinc (Derma) vs. Ceramides (Plum)

Practical use

How to use it

  1. Assess your skin type

    Are you oily/acne-prone or dry/combination? This will guide your choice.

  2. Consider your tolerance

    If you have sensitive skin or are new to niacinamide, consider a lower concentration first.

  3. Match the formulation to your skin

    Choose Derma Co for oil-control, Plum for hydration and barrier support.

Safety

Side effects and cautions

  • Choosing based only on brand popularity

    Match the formulation to your skin type for better results.

  • Thinking both are interchangeable

    The supporting ingredients make them suitable for different skin types.

  • Jumping straight to 10% without trying lower concentrations first

    Consider starting with a 5% serum if you're new to niacinamide.

Fit

Who should be careful

  • Those sensitive to 10% niacinamide - consider lower concentration

Worth noting

Small details that can change the answer

  • Derma Co Focus. Oil-control and soothing with zinc and cica.
  • Plum Focus. Hydration and barrier support with rice water and ceramides.
  • Concentration. Both use 10% niacinamide, which is high.
  • Key Consideration. 10% may irritate sensitive skin - start with caution.

Derma Co's serum is better for oily, acne-prone skin due to zinc PCA and cica.

Plum's serum is better for dry or combination skin due to rice water and ceramides.

Both use 10% niacinamide, which may be high for sensitive skin.

Choose based on your skin type and concerns, not just brand popularity.

Consider a 5% serum first if you're new to niacinamide.

Ingredient Comparison

Derma Co vs. Plum: Ingredient comparison

Derma Co 10% Niacinamide Serum

bestBest for: Oily, acne-prone, and combination skin

Zinc PCA for oil regulation and acne control ยท Cica (Centella asiatica) for soothing and healing ยท Hyaluronic acid for balanced hydration ยท Watery, lightweight texture suitable for oily skin

Limitations: 10% concentration may be high for sensitive skin ยท May not be hydrating enough for very dry skin

Plum 10% Niacinamide Serum

goodBest for: Dry, combination, and sensitive skin (if tolerated)

Rice water for brightening and nourishment ยท Ceramides for barrier support ยท Hyaluronic acid for hydration ยท Softer, more hydrating texture

Limitations: 10% concentration may be high for sensitive skin ยท Not as oil-controlling for very oily skin

Explanation

The 10% concentration consideration

Both serums use 10% niacinamide, which is at the high end of what's available over the counter. While research has been done on 10% concentrations, the studies show that 2-5% is sufficient for most people and that higher percentages offer minimal additional benefit while increasing irritation risk. If you're new to niacinamide or have sensitive skin, consider starting with a 5% serum before trying these 10% formulations.

Decision Helper

Which should you choose?

Your concern

You have oily, acne-prone skin with active breakouts

Derma Co's zinc and cica formulation

The zinc PCA helps control oil and calm inflammation, while cica promotes healing.

Your concern

You have dry or combination skin that needs barrier support

Plum's rice water and ceramide formulation

Ceramides support the barrier while rice water provides brightening and nourishment.

Your concern

You have sensitive skin or are new to niacinamide

Neither - try a 5% serum first

10% is more likely to cause irritation in sensitive or inexperienced skin.

Questions

Frequently asked questions

Which one is better for acne-prone skin?

Derma Co's zinc PCA formulation is better for acne-prone skin due to its oil-regulating and anti-inflammatory properties.

Which one is better for sensitive skin?

Both are 10% and may irritate sensitive skin. Consider a lower concentration serum instead.

Can I use both serums?

No - using both would be redundant and increase irritation risk. Choose one.

Which serum is more hydrating?

Plum's serum with ceramides and rice water is more hydrating than Derma Co's oil-control formulation.